Product Management - QLS Endorsed

In today's fast-paced and ever-evolving business environment, the role of a product manager is indispensable. Products are the lifeblood of any organisation, and effective product management is the key to their success.

This comprehensive course equips you with the knowledge and skills to excel in the field of product management. Throughout this course, you will explore the intricacies of products, their life cycles, and branding strategies, allowing you to make informed decisions that positively impact your organisation.

Whether you are an aspiring product manager, a business professional looking to expand your skill set, or an entrepreneur seeking to develop and market your own products, this course will empower you to make informed decisions that can positively impact your organisation and career.

Join us on this educational journey as we delve into the core concepts and strategies that drive product management excellence.

Learning Outcomes:

By the end of this course, you will:

• Gain a solid understanding of the fundamentals of product management.
• Recognize the various types and classifications of products in the market.
• Understand the importance of quality in product development and management.
• Be proficient in product life cycle management.
• Learn effective branding strategies to build and enhance brand equity.

Course Curriculum:

• Module 01: Course Introduction – Product: An introduction to the world of product management, its importance, and its role in businesses.

• Module 02: Definition of Product: Defining what a product is and the different forms it can take in the market.

• Module 03: Classification of Product: Understanding how products are categorised and segmented in the market.

• Module 04: Consumer Goods: Exploring products designed for individual consumers and their characteristics.

• Module 05: Business Goods: Examining products tailored for businesses, their procurement, and usage.

• Module 06: Levels of a Product: Analysing the different levels of a product, including core, actual, and augmented product.

• Module 07: Product Quality: Discussing the importance of product quality, its measurement, and management.

• Module 08: Product Mix: Exploring the concept of product mix and how it impacts business strategy.

• Module 09: Product Life Cycle: Understanding the stages a product goes through in its life cycle and how to manage each phase effectively.

• Module 10: Branding: Delving into the significance of branding for products and businesses.
  
  
• Module 11: Branding Strategies: Examining various branding strategies to create a strong market presence.
  
  
• Module 12: Brand Equity: Discussing the concept of brand equity and how it contributes to the success of a product.

Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses.

No matter your background or career stage, if you have an interest in understanding the dynamics of products, their life cycles, and branding strategies, this course offers valuable insights and skills to help you achieve your personal and professional goals.

No formal entry requirements for Product Management course!

• Junior Product Manager: £30,000 - £40,000 per year
• Product Manager: £45,000 - £70,000 per year
• Senior Product Manager: £75,000 - £100,000 per year
• Director of Product Management: £100,000+ per year

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included

Hardcopy CPD Certificate

Hard copy certificate - £8.99

QLS Certificate

Hard copy certificate - £125